Category: Marketing

Send this Article to Your Local Paper and Pitch Them on Your Practice

Posted on November 3, 2021November 3, 2021 by Douglas Farrago, MD

Tis the season to enroll in health insurance plans. That means your local paper may be interested in doing a

How to Get Your Story in the Paper

Posted on October 26, 2021October 26, 2021 by Douglas Farrago, MD

Every one of you who starts out needs to get a local story in your paper. It gives you credibility.

Companies Need to Use DPC as a Healthcare Benefit to Attract and Keep Employees During the Labor Shortage

Posted on October 21, 2021October 21, 2021 by Douglas Farrago, MD

We at DPC News like to keep our finger on the pulse of what is going on in the business

Marketing Tip: Create a Memorable Message

Posted on October 4, 2021October 3, 2021 by Douglas Farrago, MD

Not every prospective patient knows about Direct Primary Care. There are four offices in my town and most people still

How Can DPC Capitalize on the Love They Get From Healthcare Benefits Providers?

Posted on September 3, 2021September 3, 2021 by Douglas Farrago, MD

I continually read about more and more Healthcare Benefits Providers who mention DPC in their plans. For example, here is

Your Next “New” Patient

Posted on August 21, 2021August 21, 2021 by John Hayes, Jr., MD

If you have been in practice even a few short years your next “New” Patient is someone you have treated

Cognitive Trap #1: The Ambiguity Effect

Posted on August 16, 2021August 15, 2021 by Douglas Farrago, MD

Let’s talk about psychology, shall we? I have read Scott Adams’ book How to Fail at Almost Everything and Still

Effective Communication Is The Key To Growing Your Practice

Posted on August 14, 2021August 14, 2021 by John Hayes, Jr., MD

Effective communication is the cornerstone of a healthy practice and good patient outcomes. Remember that good communication goes both ways.

Marketing Your Practice Creating a Loyal Following

Posted on August 2, 2021August 2, 2021 by John Hayes, Jr., MD

An essential component of private practice marketing involves maintaining close contact with those who have utilized your services in the

What’s Your USP (Unique Selling Proposition)?

Posted on July 19, 2021July 19, 2021 by Douglas Farrago, MD

Do you know what a USP or Unique Selling Position is? Well, it’s what makes you different. It’s what makes

Don’t let these myths about content marketing mislead you: here’s what you need to know today about content marketing for your private practice

Posted on June 26, 2021June 26, 2021 by John Hayes, Jr., MD

Most of what you’ve heard about content marketing for your private practice is, well, inaccurate. Let’s jump right into it:

Benefit Companies Are Recommending Employers Offer Direct Primary Care to Recruit and Retain Talent

Posted on June 5, 2021June 5, 2021 by Douglas Farrago, MD

Direct Primary Care continues to show its value to benefit managers who work with employers. This recent article in Benefits

Marketing Campaign Keys to Success

Posted on May 31, 2021May 31, 2021 by John Hayes, Jr., MD

When looking at the most successful private practices you will see that most are having the most success with a

Are You the Private Practice Media Authority for Your Community?

Posted on May 15, 2021May 15, 2021 by John Hayes, Jr., MD

Information, both excellent as well as pure crap is everywhere when talking about pain, disease, medication, and of course complementary

The One Page Marketing Plan and Your DPC Practice

Posted on May 10, 2021May 10, 2021 by Douglas Farrago, MD

The above image is from the book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out

Marketing Tip from Winning Healthcare Food Fights and Hunter Schultz

Posted on April 24, 2021April 22, 2021 by Douglas Farrago, MD

Out now, uplifting physician video consults for far better patient connections. As in eye-to-eye. Also, several connectivity hacks. In this

Benefits Managers Continue to Love DPC

Posted on April 21, 2021April 21, 2021 by Douglas Farrago, MD

This article is from an interview of Robyn Tikia, the director of operations and client services for the Central Region

Who Needs More Patients In Their DPC Practice?

Posted on April 14, 2021April 14, 2021 by Douglas Farrago, MD

I predict I get more clicks on this post than any other. Why? The headline is an attention grabber. And

Defiant Direct Primary Care owners Jake and Christina Mutch Help Out with Local Vaccine Clinic