Category: Marketing

A Simplified Approached Private Practice Marketing

Posted on September 22, 2022September 22, 2022 by John Hayes, Jr., MD

Marketing any business but especially private practice today can be a challenge. Most docs however who are marketing their private

This Meme Has Pissed Some People Off

Posted on September 16, 2022September 16, 2022 by Douglas Farrago, MD

I made this up and shot it out on social media. Interestingly enough, I have had a few mad viewers.

Using TikTok to Market Your Practice by Kyle Adams, MD

Posted on August 31, 2022August 30, 2022 by Douglas Farrago, MD

Since its initial launch in 2016, TikTok has become one of the most popular and widely used social media apps

Common Marketing Blunders

Posted on July 19, 2022July 19, 2022 by John Hayes, Jr., MD

One of the most enjoyable parts of what I do when helping clients with marketing is proofing ads. Having been

Is It Health Care, or a Different Business That DPCs Are Really In?

Posted on May 26, 2022June 2, 2022 by John Hayes, Jr., MD

In DPC we frankly speak to each other about the harsh realities that private practice entails. This of course is

Medical Economics Series on DPC by Rebekah Bernard, MD

Posted on April 3, 2022April 3, 2022 by Douglas Farrago, MD

We try to point out everything Direct Primary Care on this site and I would be remiss if I didn’t

An Incredible Opportunity for Your Practice

Posted on March 15, 2022March 15, 2022 by John Hayes, Jr., MD

One of the issues that too many private practice owners resist, and do not give nearly enough time to is

Marketing on LinkedIn to Get Businesses Into Your DPC Practice

Posted on February 28, 2022February 28, 2022 by Douglas Farrago, MD

I try to learn from others how marketing is done because I am just a lowly physician with no formal

Do You Really Want Millenials as Your Patients in Direct Primary Care?

Posted on February 24, 2022February 24, 2022 by Douglas Farrago, MD

Yes, this is a weird title for a post. And I didn’t write it to say you should discriminate against

Direct Primary Care Creates meaningful change in health care

Posted on February 22, 2022February 22, 2022 by Douglas Farrago, MD

I saw this article on the Benefits Pro website and thought I would share it. Full disclosure: HINT is an

But I Emailed the Reporter or the Business Owner or the…

Posted on February 11, 2022February 11, 2022 by Douglas Farrago, MD

This one will be quick. If you have a great product and are using email to pitch something then don’t

Marketing Advice for Your DPC Practice: How are You Capturing Email Addresses?

Posted on February 3, 2022February 2, 2022 by Douglas Farrago, MD

This will be brief. You cannot buy email addresses and spam people. So how do you get them and what

Best Christmas Card Pic for a DPC Practice

Posted on December 12, 2021December 12, 2021 by Douglas Farrago, MD

This is Doctor Direct with Dr. Amy Walsh and Dr. Soon Kwark. It’s their FB post and here is their

DPC Infographic for Employers

Posted on December 3, 2021December 3, 2021 by Douglas Farrago, MD

The above image comes from a sponsored post in the Charlotte Business Journal by Healthgram. I highly recommend you download

Black Friday

Posted on November 26, 2021November 26, 2021 by Douglas Farrago, MD

I am not sure there is an official definition of how the term Black Friday came about but one is

Anchoring to Get Your Message Across

Posted on November 22, 2021November 22, 2021 by Douglas Farrago, MD

Have you ever heard of anchoring? Probably not but it has played a role in the way you understand and

4 Quick Marketing Tips

Posted on November 19, 2021 by Douglas Farrago, MD

I was going through my notes and saw these 4 Marketing Tips by Patrick Bet-David. I thought I would share them

DPC: A Better Way for Employers

Posted on November 18, 2021November 18, 2021 by Douglas Farrago, MD

Benefit managers continue to praise direct primary care. They love us. They want to work with us. We just need

Have You Hit a Plateau In Getting New Patients?

Posted on November 15, 2021November 15, 2021 by Douglas Farrago, MD

I hear this a lot. DPC docs get stuck at a number and can’t move the ball uphill anymore. They

Employer Plans Need DPC as an Option

Posted on November 4, 2021November 4, 2021 by Douglas Farrago, MD

Here’s another great article to save and send to local businesses: Employees want direct primary care from their employer plans