Sometimes the Doctor Needs the Hour
Direct primary care gives patients more time, but just as importantly, it gives physicians time to think. A common reaction
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Author: Joseph Rotella, MD, DC
Joseph Rotella, MD, DC, is a board-certified family physician practicing in Scottsdale, Arizona. He opened an independent insurance-based medical practice in 2008, eventually growing it into a five-provider practice serving more than 25,000 patients. After experiencing the mounting administrative barriers of traditional healthcare firsthand, he transitioned his practice to Direct Primary Care in 2021.
Dr. Rotella writes about DPC, physician independence, patient education, and practical ways to build a more personal and accessible healthcare system. He is also the founder of PENCIL Health™, an evidence-based patient education platform built around clear written care plans, and the author of The Illusion of Care: Why Patients Leave the Doctor’s Office Confused and the Clinical Operating System That Fixes It.
The “Niche” in American Healthcare
I recently saw a post describing Direct Primary Care as a “niche.” But when you look closely at American healthcare,
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