This will be brief. You cannot buy email addresses and spam people. So how do you get them and what do you do with them? The answers are easy:
- How do you get them? They need to come to you. That can be through their intesest in your social media posts or from referrals. Or it could come from a news article that came out about you. Another way is to give something of value free to them. My example was a free PDF (The Consumer Guide to Primary Care). You can see that in my book(s).
- What do you do with them? Educate. Once you have their emails you ask them to be put on your newsletter* that you send out weekly so they keep getting small tidbits of valuable info about whatever (medication, CV19, etc.) as well as how your practice treats people differently.
There you go. So, do you have a newsletter? Do you have a way to capture emails? You don’t want to wait until AFTER an article comes out on you. That’s too late. You won’t get that much attention again. Once you are set you then:
Educate about DPC.
OVER
And OVER AGAIN.