Tue. Apr 30th, 2024

This will be brief. You cannot buy email addresses and spam people. So how do you get them and what do you do with them? The answers are easy:

  1. How do you get them? They need to come to you. That can be through their intesest in your social media posts or from referrals. Or it could come from a news article that came out about you. Another way is to give something of value free to them. My example was a free PDF (The Consumer Guide to Primary Care). You can see that in my book(s).
  2. What do you do with them? Educate. Once you have their emails you ask them to be put on your newsletter* that you send out weekly so they keep getting small tidbits of valuable info about whatever (medication, CV19, etc.) as well as how your practice treats people differently.

There you go. So, do you have a newsletter? Do you have a way to capture emails? You don’t want to wait until AFTER an article comes out on you. That’s too late. You won’t get that much attention again. Once you are set you then:

Educate about DPC.

OVER

And OVER AGAIN.

*Honestly, if people gave their email addresses we didn’t ask them about the newsletter. We just put them on the list. No one ever reported us for spam.

57990cookie-checkMarketing Advice for Your DPC Practice: How are You Capturing Email Addresses?
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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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