Category: Marketing

I’ve been putting this off for years, but it’s finally done. Over the years, I keep getting asked some version

In med school and residency, nobody taught you how to market a practice. That was fine, because you likely were

In part 1, I laid out why the order of your posts matters as much as the posts themselves. We

I talk to a lot of DPC physicians who are posting regularly and not seeing results. They’re showing up and

I found this article on marketing really informative. It is concentrated around content marketing: Content marketing is a strategic marketing

Eight seconds to capture someone’s attention or they are gone. Who? Your audience or potential patients. And this is only

I first shared this post by Dr. Aleea Gupta five years ago, but I think it is worth an encore.

I think we overcomplicate things sometimes. Marketing your practice is one of those things. I want to make it very

Author: Landen Green, DO As Direct Primary Care physicians, one of our biggest opportunities for growth comes from the combination of

Today, something new and exciting, a new book to share the DPC story. Good Care Feels Different is a short,

I love counterintuitive things that are supported by the data. And this is one of them. This particular paradoxical nugget

The above video is old but a great example of how the Home Shopping Network and others use FOMO (fear

Author: Landen Green, DO For those of you not familiar with EDDM, it sadly is not Electronic Dance Music (EDM) with

I loved the Sopranos. These two actors now do a podcast and I actually like the clips that are shared

For direct primary care (DPC) practices, social media can be a powerful tool for patient engagement, education, and practice growth.

“Push”. Now that’s a term we associate with force in physics and behavior. And now we apply it to our