Category: Marketing

I first shared this post by Dr. Aleea Gupta five years ago, but I think it is worth an encore.

I think we overcomplicate things sometimes. Marketing your practice is one of those things. I want to make it very

Author: Landen Green, DO As Direct Primary Care physicians, one of our biggest opportunities for growth comes from the combination of

Today, something new and exciting, a new book to share the DPC story. Good Care Feels Different is a short,

I love counterintuitive things that are supported by the data. And this is one of them. This particular paradoxical nugget

The above video is old but a great example of how the Home Shopping Network and others use FOMO (fear

Author: Landen Green, DO For those of you not familiar with EDDM, it sadly is not Electronic Dance Music (EDM) with

I loved the Sopranos. These two actors now do a podcast and I actually like the clips that are shared

For direct primary care (DPC) practices, social media can be a powerful tool for patient engagement, education, and practice growth.

“Push”. Now that’s a term we associate with force in physics and behavior. And now we apply it to our

My son bought a new house in Maine and received this in the mail from the local medical center. I

South Park is awesome. This clip encapsulates the horror that is our healthcare system. Yes, it is about getting the

I don’t know if you saw this story but I would highly recommend you use it on your social platforms

The above captures the essence of how to market your DPC practice. I understand that many of you “just want

Did you ever notice that certain posts or headlines or ads or images get your attention? Maybe you don’t, which

This has nothing to do with Direct Primary Care….or does it? The media is starting to notice that many primary