The DPC Marketing Playbook is Here!

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I’ve been putting this off for years, but it’s finally done.

Over the years, I keep getting asked some version of the same question, which is “How do I get patients to fill my practice?”

These aspiring DPC doctors truly believe in the model, but they worry about why their panel is still half empty. I see the comments on Facebook or hear about it from docs who contact me. I get it because you don’t want to fail at this.

No patients = go broke.

I have written about markerting a DPC practice for years. I touched on it in my first book as well as my book on churn. I lectured on it at the Nuts and Bolts conference in 2018.. So, it turns out I’ve been writing this book piecemeal for eight years without realizing it. It just took me this long to get it all in one place.

The DPC Marketing Playbook is out now on Amazon. Hooray! In it is the actual stuff that’s worked for actual DPC docs. I went through old posts on DPC News, on FB, my other books, my lecture with Allison Edwards and then grabbed some help from other docs. There are tips from Paul Thomas, Ann Gonzalez, John Hayes, Shane Purcell, Landon Green, and more.

Some of what’s inside:

  • Why word-of-mouth is still your best (and cheapest) marketing channel, and how to actually engineer it instead of hoping for it
  • A real, platform-by-platform game plan for Instagram, Facebook, and TikTok that doesn’t require you to become an influencer
  • How to get local press coverage without paying a PR firm a dime
  • What to say to employers and benefits brokers so direct contracting doesn’t sound like a sales pitch
  • Where AI tools can genuinely save you time, and where they’ll quietly wreck your credibility if you’re not careful

I think this is going to help a lot of people.

Shane Purcell added, “If you are looking for the cheat code for marketing in DPC, here it is. This little book has everything you need. No fluff, just the facts you need to win at marketing your DPC.” 

Thanks, buddy!!

That’s the whole book in one sentence. It has a ton of great information with little fluff.

It’s live on Amazon now, paperback, $16.99. If you’ve needed help in marketing your practice, getting patients, or even wondering why the phone isn’t ringing, this one’s for you.

I really hope this helps those who need it. Getting ONE patient pays for this book in droves. I ask only one favor. Please leave a review on Amazon. Just like word of mouth built the Direct Primary Care movement, it just may help get some traction for this book.

As always, thanks for being a reader of DPC News. If you need help or know someone who needs help filling their practice, then I think The DPC Marketing Playbook may do the trick.

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About Douglas Farrago, MD

Dr. Farrago is a retired family physician based in Forest, Virginia. Since 2021, he has run DPCnews.com, a leading resource for the Direct Primary Care (DPC) movement. He is the author of three best-selling books on Direct Primary Care: The Official Guide to Starting Your Own Direct Primary Care Practice The Direct Primary Care Doctor’s Daily Motivational Journal Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) In 2016, Dr. Farrago conceived the idea for the Direct Primary Care Alliance and co-founded the organization alongside other pioneering DPC physicians. He is widely recognized as a leading expert in the DPC model and frequently lectures to medical students, residents, and practicing physicians on how to successfully start and run their own DPC practices. Dr. Farrago sold his Direct Primary Care practice in October 2020.