Marketing any business but especially private practice today can be a challenge. Most docs however who are marketing their private practice successfully are using a combination of methods and procedures. 

The reason for this is quite simple. And that is simply because we all have preferences in terms of how we like to consume our information.

For example, some people like to receive emails, some Facebook and social media posts. Other patients prefer a phone call or text. Other patients prefer videos. 

Still, other patients prefer the personal touch of a handwritten note or newsletter. We strongly recommend that your private practice marketing systems include components of all the above. 

You can greatly simplify this by tasking amongst your staff members. 

For example, it is a simple matter for your staff to be addressing birthday cards and thank you notes in between patients. 

Likewise, they should be maintaining both patient and professional mailing lists.

Too often, we can get trapped into more elaborate and expensive marketing procedures and overlook the time-tested methods like hosting workshops, open houses, and simple polite communications like telephone recalls to patients who have helped build your practice.

If all of this sounds like a foreign concept to you, I strongly suggest you spend a little time going back through some of my previous posts you’ll find here.

Lastly, I urge you to strongly consider putting your staff in charge of developing each month’s marketing theme at least six weeks ahead of time. 

Historically, our clients have found using themes combined with the seasons, coupled with some simple decorating in the office ups patient engagement dramatically.

There still is no substitute for this personalized approach in building, developing, and growing your practice.

And honestly, the way the world is going, patients will jump all over these personalized touches to your most valuable asset, your practice.