Fri. May 3rd, 2024

I just love this advertisement. LOVE IT. It gets me every time. It draws you in. It makes you think about why dentistry is so important. There may be some written actionable items underneath it that were cropped but you get the point.

How can you reproduce this for Direct Primary Care? It doesn’t have to be the misdirection this ad has. It doesn’t have to be funny. And you don’t need it done professionally. You can just use it on social media so the cost is not an issue. Heck, we can crowdthink this and make one ad for all to use.

Let’s think of ideas.

The tagline could be:

Why is Getting In To See Your Family Doc So Important?

or

Why is Having a Family Doc So Important?

Leave your thoughts in the comments.

161770cookie-checkMy Favorite Marketing Ad and Call to Make a New One for Direct Primary Care
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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

5 thoughts on “My Favorite Marketing Ad and Call to Make a New One for Direct Primary Care”
  1. The below can be tweaked

    System medicine
    Cost of a 10 minute phone call – $256
    Cost of a urine culture – $825

    Time with your doctor in DPC – Priceless!
    Cost of phone call – included in monthly membership
    Cost of urine culture – $30

  2. Is dentistry important? Maybe, but probably not as important as the fact this guy has lost an eyebrow. The good news is that an appointment, today, with his DPC doctor is only a quick phone call or text away. “Direct Primary Care. When you inexplicably lose an eyebrow.”

  3. What keeps you up at night, but then you forget to mention during your rushed appointment?

    Would you be a more confident parent if you had more time with your kid’s doctor?

    Would you be a happier parent if you knew you could talk to your doctor after hours?

Comment Here and Join the Discussion