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Marketing on LinkedIn to Get Businesses Into Your DPC Practice

ByDouglas Farrago, MD

Feb 28, 2022

I try to learn from others how marketing is done because I am just a lowly physician with no formal training in the area. The Direct Primary Care world is still the wild west and so I do think we know the most in our niche due to trial and error. I want to summarize an article for you that talks about LinkedIn.

LinkedIn is getting a little more love lately. I recently read a piece in the WSJ called Let’s Face It, LinkedIn Might Be the Best Social Network Right Now that makes a similar case. It is behind a paywall but what they are saying is that you have more control over what you see on LinkedIn. You can remove yourself from being spammed. You can remove all political posts. There’s more but that is not what this post is about.

In 3 Tips to Become a Thought Leader on LinkedIn, the author states that “Facebook and Pinterest brought in the most amount of traffic, the bounce rate was high, and the average time per session was low. My most quality leads were coming from LinkedIn and YouTube.”

Quality leads.

She also states that “The topics and conversations are also focused on business; 4 out of 5 LinkedIn members drive business decisions.”

So, LinkedIn may not be for the local family of four as patients but it could be great for those small businesses you want.

Here are the author’s 3 tips which I just edited a bit:

  • Create a LinkedIn newsletter – What makes this tool so powerful is once you create your newsletter and hit publish, it sends a notification to everyone that’s connected to you or follows you. When sharing quality original content, this generates incredible trust, credibility and engagement as well.
  • LinkedIn live – According to LinkedIn for Business, live videos receive seven times more reactions and 24 times more comments than native videos.
  • LinkedIn feed content – I’ve noticed that text-only content for feed posts with a strong hook as the first sentence performs the best. Engagement is also key. When you reply to someone who commented on your post, tag him or her back in your response and ideally ask another question to keep the conversation going.

I highly recommend you read the whole article. I think this author may be onto something and if you want small businesses, LinkedIn could be your ticket.

Please tell me if you have used LinkedIn for your DPC practice.

 

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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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