This one will be quick. If you have a great product and are using email to pitch something then don’t give up. I see this all the time when people tell me they emailed the newspaper or a local owner of a company. Once.
The world of email is crazy. I run two blogs. For some reason my Authentic Medicine blog has me pegged as a target for media and PR companies. I get pitched stories every day. So what? Well, most fall into my spam folder and I don’t see them. So what? Well, that could be you and your email pitch.
Guess how many emails I get pitched a day?
Around 150.
Each day there are people trying to get me to write about them. Almost all have nothing to do with what I write about but I do look.
Just remember that when a reporter or some other recipient seems to be ignoring you. It may have nothing to do with you. What you do with the information from this blog entry is up to you. You can keep emailing. You can change the subject line. You can try other methods of contact. It doesn’t matter. My only point is that you should not take being ignored as a rejection.