Tue. Apr 30th, 2024

This one will be quick. If you have a great product and are using email to pitch something then don’t give up. I see this all the time when people tell me they emailed the newspaper or a local owner of a company. Once.

The world of email is crazy. I run two blogs. For some reason my Authentic Medicine blog has me pegged as a target for media and PR companies. I get pitched stories every day. So what? Well, most fall into my spam folder and I don’t see them. So what? Well, that could be you and your email pitch.

Guess how many emails I get pitched a day?

Around 150.

Each day there are people trying to get me to write about them. Almost all have nothing to do with what I write about but I do look.

Just remember that when a reporter or some other recipient seems to be ignoring you. It may have nothing to do with you. What you do with the information from this blog entry is up to you. You can keep emailing. You can change the subject line. You can try other methods of contact. It doesn’t matter. My only point is that you should not take being ignored as a rejection.

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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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