Tue. Apr 30th, 2024

I am not sure there is an official definition of how the term Black Friday came about but one is that this day is when stores go from being in the red to being in the black. How does that relate to you? Well, you are a store owner now. Are you in the red? Do you need more patients to go into the black? If so, then now is the time to brainstorm. Maybe a “Black Friday” sale is not the day to put out an ad on FB. But, who knows, maybe it is. You could throw a half-price registration fee out there for the next week and see who takes you up on it.

But prospective patients only care about holiday gifts now? That may be true but it is enrollment season for health insurance coverage. Are you getting your information out there because I see and hear a lot of health sharing companies (Medishare, etc.) doing it? Why not figure a way to piggyback on their stuff?

Maybe my ideas above suck. Fine. Brainstorm some better ones. Attack Black Friday like your business depends on it because it may.

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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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