I am not sure there is an official definition of how the term Black Friday came about but one is that this day is when stores go from being in the red to being in the black. How does that relate to you? Well, you are a store owner now. Are you in the red? Do you need more patients to go into the black? If so, then now is the time to brainstorm. Maybe a “Black Friday” sale is not the day to put out an ad on FB. But, who knows, maybe it is. You could throw a half-price registration fee out there for the next week and see who takes you up on it.
But prospective patients only care about holiday gifts now? That may be true but it is enrollment season for health insurance coverage. Are you getting your information out there because I see and hear a lot of health sharing companies (Medishare, etc.) doing it? Why not figure a way to piggyback on their stuff?
Maybe my ideas above suck. Fine. Brainstorm some better ones. Attack Black Friday like your business depends on it because it may.