Sun. Apr 28th, 2024

Tis the season to enroll in health insurance plans. That means your local paper may be interested in doing a story on this topic. Check out this newest piece from Forbes called Why Patients Should Consider Direct Primary Care (DPC). Take it and give them some bullet points from the article and then pitch how YOUR PRACTICE is doing this! Need some help? Here are my highlights from the piece:

  • Instead of a hurried 10-15 minute appointment with a physician, patients typically enjoy an extended 45-60 minute discussion, where the physician can delve more deeply into the patients’ questions and concerns.
  • DPC practices typically do not accept insurance. Hence, most DPC practices still recommend that patients combine their subscription with a high-deductible “wraparound” insurance policy to cover emergencies and less commonly used specialized services not provided by the DPC practice.
  • Denver-based DPC practitioner Dr. Brieanna Seefeldt explains it this way to her patients: “With the direct primary care model your insurance is used for what it is intended to cover: catastrophic health events, hospitalizations, specialist care, imaging and surgery. You can continue to use your insurance for medications and labs as well. However, we have found discounts on medications, labs, imaging and supplements and we pass our tips on to you. We are here to help you manage the health care system so you get the most out of your money and time.”

While we are at it, let’s give a shout out to Dr. Seefeldt!

Okay, now it is your turn. Go out and use this article to pitch to your local TV or newspaper. Show them why the local population can and should pick you for their doctor.

31490cookie-checkSend this Article to Your Local Paper and Pitch Them on Your Practice
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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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