Not every prospective patient knows about Direct Primary Care. There are four offices in my town and most people still don’t know about it. You have to do something to stand out. That’s why you need to create a “memorable message”.
You have to be creative with your DPC story. You have to tell the people about how the system broke you or stopped you from being able to treat patients the way you want to treat them. You cannot be shy here. Brainstorm a ton of these messages and then find what works.
Whatever you choose, and it may be many different things, it should be simple and clear. You can try it on your website or on social media. Actually, you can use the latter to see if you get the stickiness and traction you want and then use that message on your website.
- STEAL.
Yes, steal. Go to other DPC social media pages and their homepages and see what you like. Trust me, they do not own their marketing strategies. Their messages have been the same for all of us. Pick the ones you want and tweak them for you.
- I LISTED A BUNCH OF THESE IN MY FIRST BOOK.
I tried to list a bunch of messaging we used for marketing on FB, Twitter, IG and my website and put that in the book. They are listed for you to take.
Key messages are the core messages and the building block for your brand, which is simply a story that makes a promise or sets expectations. It’s also an effective way to control the information that’s in the marketplace about your brand. In practice, key messages are three to five sentences that capture the essence of your business or association. However, they are scalable, so you also can include all aspects of your services, offerings, products and procedures.
If you follow the link it will go into this in much more detail.
START NOW. COMPILE. ORGANIZE. TRY IT.
And create you memorable message.