Seasonality. That’s the word for how the seasons of the year and even natural cycles. So why is this important?
Simply because, seasons and cycles govern the movement of the natural kingdom of animals, birds, fish, and yes people!
Think about it. When you were a little kid did you act differently knowing Spring, Summer or Winter was about to end or begin?
Of course, you did. And if you ski, boat, or otherwise play outside you still know exactly what I am talking about!
Astute marketers and private practice owners know that using seasonality as well as holidays to their advantage can have HUGE benefits in their practice growth.
Think about what’s on your patients’ minds at any given time of the year and compliment and embrace it with some internal marketing/promotion!
For example, every holiday season doing little extras for patients, things like personalized flyers, cards, refreshments, or gifts will grow your practice and even make your patient’s day. This also encourages them to talk about their experiences and refer new patients to you when your colleagues complain about being slow “this time of year” too!
Now those who really master this also engage patients during the seasons of their lives-births, weddings, and even at a time of grief. Because it’s good human compassion to do so but also good business.
And of course, we embrace seasonality. To count yourself in the ranks of the ultra successful private practice owner, you need to start thinking and planning in this way!
Just remember, these tips can be used year after year.
Time spent now building your annual holiday plan will have impact upon your private practice growth for years to come!