“Clients who haggle over their agency’s compensation are looking through the wrong end of the telescope. Instead of trying to shave a few measly cents off the agency’s fifteen percent, they should concentrate on getting more sales results from the eighty-five percent they spend on time and space. That is where the leverage is. No manufacturer ever got rich by underpaying his agency. Pay peanuts and you get monkeys.”
— David Ogilvy
This one will be brief. Pay your good employees well. Even more than you think. Do the little things like recognizing their birthdays and other important dates. Help them in their goal of learning more by sending them to conferences. Ask about their family. Take them to lunch. Make sure their workspace is ergonomically perfect. CARE about them! This will be huge dividends for you, them, and your practice.