Fri. Apr 26th, 2024

The following is from Hunter Schultz and we wanted to share it with you:

One method of effective DPC marketing is sharing good information with your patients, but not just healthcare stories or advice. My Medium article covers four points of interest for anyone working or wanting to find a job. I understand that it may not be medically related but all your patients will relate or know someone who is in that position of needing employment.

You can read the article but to save your valuable time, here’s some text to use:

Hello Alice!

Thought this article would interest you, or someone you know.

People are looking for ways to get ahead. Getting a raise. Keeping their job. Finding a new position. Building their career skills. 

Remember, your next checkup is on ____________. 

(Insert an appropriate reminder about C-19 vaccine availability or similar here.)

Yours in health,

Dr. Jane

Obviously you can put whatever you want in there but shows the patient you care.

Hunter Schultz lives, works, and plays in Panama. He’s not a doctor, but he’s great at helping people get far better healthcare. His “Winning Healthcare Food Fights — without the mess!” show helps disrupt what we now think of as healthcare by having better conversations about it.

(Editor’s Note: I am a big believer in keeping in touch with your patients. That can be via newsletter, email, etc. It slows churn and churn sucks. That’s why I wrote a about about it. I included Hunter’s thoughts because sending patients helpful information helps you connect with them. And that keeps them with your practice.)

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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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