Here is a quick marketing lesson and practice tip. If a potential patient comes into your office for a scheduled tour or meet-and-greet and isn’t ready to join before you even say a word then you have done something wrong. It’s true. Everybody who comes to your office should have been educated about Direct Primary Care multiple times. How?
- They read about you from a news article.
- Word of mouth from others.
- Read about DPC online.
- They have called your office where you receptionist/nurse/MA/you educate them about the benefits of DPC.
- They are directed to your website which has all the information.
- They are sent links to videos you have made about DPC.
- They have received your office’s version of The Consumer Guide to Primary Care, which explains why DPC is so much better.
The point of this piece is that if they come in naive about DPC, your conversion rate is much lower. Marketing = education. Every touch point your potential patient has with your office should be an opportunity to educate them about the only hope left in primary care, which is DPC. In this way, the meet-and-greet is a formality and now you can actually decide if they are a good fit for your office.