Thu. May 2nd, 2024

Here is a quick marketing lesson and practice tip. If a potential patient comes into your office for a scheduled tour or meet-and-greet and isn’t ready to join before you even say a word then you have done something wrong. It’s true. Everybody who comes to your office should have been educated about Direct Primary Care multiple times. How?

  1. They read about you from a news article.
  2. Word of mouth from others.
  3. Read about DPC online.
  4. They have called your office where you receptionist/nurse/MA/you educate them about the benefits of DPC.
  5. They are directed to your website which has all the information.
  6. They are sent links to videos you have made about DPC.
  7. They have received your office’s version of The Consumer Guide to Primary Care, which explains why DPC is so much better.

The point of this piece is that if they come in naive about DPC, your conversion rate is much lower. Marketing = education. Every touch point your potential patient has with your office should be an opportunity to educate them about the only hope left in primary care, which is DPC. In this way, the meet-and-greet is a formality and now you can actually decide if they are a good fit for your office.

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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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