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Specialists (Direct Physician Care)

This is for Specialists Who Want to Do Direct Specialty Care

ByDouglas Farrago, MD

Mar 15, 2021 , ,

I have been involved in the DPC movement for a long time. From lectures to writing books to help start the DPC Alliance. I know this stuff pretty well. I also know how to start a DPC practice and market it. It took me years and hundreds of hours listening to marketing podcasts and reading books. Then I had to go out and fail with some of these things on my own. And I did. But I kept learning. I cannot say I have a degree in marketing because I do not, but as far as marketing for a Direct Care office I would say I am as educated on it as much as anyone. This brings me to my point, that being specialists who want to do Direct Specialty Care.

I have been hit by a ton of emails or FB messages from specialists who want DPC News to highlight their practice. Great. I love it. But I am blown away by what I am seeing. I am not trying to be hurtful but here are some examples:

  • When I email back some of these inquiring specialists they never respond. How can you do Direct Care when you can’t even respond to someone who is responding to you?
  • Some specialists don’t even do Direct Care. They are just throwing their names out there like spaghetti against the wall to see what sticks. That won’t work.
  • Some specialists have NOTHING on their website that shows they do Direct Care in any manner.
  • Some specialists have no method to get people to their website. Great ideas mean nothing without marketing.
  • Some specialists think putting up a generic website saying they do Direct Care is all that is needed. That also won’t work.
  • Some specialists want a DPC doc to refer to them but have no menu item or tab that a DPC could click and read explaining WHY a DPC doc would need to refer to them.

There are so many things I could still add to this list. This is NOT a personal attack on specialists. Every newbie DPC doc has to learn this stuff too. And I want DSC to succeed.

DPC News is open to highlighting any and all appropriate specialists who can work hand-in-hand with DPC docs or who can, for a reasonable and transparent amount, treat patients for a cash price. For those who fall into the list above then you have to fix things, not for my benefit but for yours.

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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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