Lifestyle Counseling Works When It’s Prescribed Like Medicine
Most physicians don’t “fail” at lifestyle counseling because we don’t care. We fail because lifestyle advice is often delivered like
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Most physicians don’t “fail” at lifestyle counseling because we don’t care. We fail because lifestyle advice is often delivered like
Continue readingOn February 5th, the federal government unveiled TrumpRx.gov — a website promising “the world’s lowest prices on prescription drugs.” Forty-three brand-name medications.
Continue readingI saw this image on LinkedIn and laughed. As an employed physician, I remember all the ways we family doctors
Continue readingOn beginnings, uncertainty, and building a practice that’s yours. Recently, I had the pleasure of welcoming a new colleague into
Continue readingAt Heart in Healthcare, Dr. Jeana Blalock is diligently working to change primary care in North Alabama for the better,
Continue readingToday, we chat about why autonomy in medical care is critical in primary care. The primary care relationship is complex
Continue readingAs you’ve seen me use the acronym before, “BUCA” stands for Blue Cross, United Healthcare, Cigna, Aetna. They had a terrible, horrible, no good, very
Continue readingMost DPC physicians were trained to diagnose decisively, act quickly, and stay in control. That works beautifully in medicine. It
Continue readingBig news for the DPC community: Hint Summit ’26 is officially offering CME credits for the first time ever. If
Continue readingI saw a patient yesterday for a testicular mass. Today my nurse called him to coordinate the ultrasound. During that
Continue readingThe symptoms began on a cold night and carried into the next day. I assumed it would take only a
Continue readingThis is the second article I have written about Mark Cuban’s interest in DPC. You can read the first here.
Continue readingDr. Emily Zerba, the founder and sole physician at Thrive, is a Board-Certified physician in Family Medicine and by the
Continue readingWe are so screwed. What is an AI agent? AI agents are autonomous software systems powered by generative AI and large
Continue readingToday, we ask, “What do employers really want in healthcare?” For small employers with 200 employees or fewer, the real
Continue readingI think we overcomplicate things sometimes. Marketing your practice is one of those things. I want to make it very
Continue readingAhh, the year has ended, and it is time for you hospital administrators to give out bonuses to your employed
Continue readingThe Direct Primary Care movement continues to grow, and so does the impact of the people building it. To celebrate
Continue readingA few weeks ago, Doctronic AI received clearance in Utah to autonomously refill chronic medications. Shortly after, ChatGPT Health launched a consumer-facing health product. These are ground-shifting events. The
Continue readingOne of the most interesting themes that emerges when physicians talk about transitioning into direct primary care is the concept
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