Hint Health Launches Marketplace to Bring Apps and Partners Into Its Direct Care Platform

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“Like an App Store. But Better.” — The company’s latest product brings its “Health Care in Harmony” theme to life, unifying partners, tools, and workflows inside the Hint platform.

Hint Health, the leading digital health company advancing the growth and success of the Direct Primary Care (DPC) movement, announced the launch of Hint Marketplace, a new, app store–like experience that makes it easy for direct care practices to discover, purchase, and manage the tools and partners they need to grow, all within the Hint platform.

Unveiled at Hint Summit 2026, the company’s 10th anniversary gathering of the direct care community, Hint Marketplace represents a major step toward unifying a historically fragmented ecosystem. The event, themed “Health Care in Harmony,” brings together clinicians, employers, advisors, and innovators working to build a more connected, patient-centered model of care.

Your entire ecosystem. Connected.
Hint Marketplace brings together a growing network of apps, integrations, and service partners into a single, unified experience—so practices can find what they need, connect it instantly, and keep everything working together as they scale.

From apps that run directly inside Hint, to integrations that sync data in the background, to services and solution partners that support operations, growth, and patient experience, Marketplace gives practices a simpler way to build and manage their tech stack.

“Direct care is growing rapidly, but the tools and partners needed to support that growth have often been fragmented,” said Zak Holdsworth, CEO & Co-Founder of Hint Health. “Hint Marketplace brings everything into one place so practices can easily discover what they need, connect it in minutes, and keep their workflows unified as they scale.”

Built directly into the Hint platform, Marketplace gives practices:

  • Streamlined purchasing: discover, evaluate, and get started with apps and partners in minutes
  • Centralized access: manage all apps, integrations, and partners in one place
  • Embedded workflows: apps that run natively inside Hint, eliminating friction and context switching
  • Unified billing: simplified billing and payments across partners and solutions

Hint Marketplace arrives at a pivotal moment in Hint Health’s evolution, as the company continues to expand a comprehensive ecosystem designed to support direct care practices at every stage. From Hint Community, where clinicians connect and share best practices, to Launch Bootcamp cohorts helping new practices get off the ground, to a purpose-built direct care software and a nationwide network of DPCs powering employer-sponsored DPC in 48 states, Hint has steadily built the foundation for scalable, sustainable growth.

With the addition of Marketplace, Hint brings these resources together with a growing network of partners and solutions, making it easier than ever for practices to discover, connect, and manage everything they need within a single, unified platform.

Hint Marketplace reflects Hint’s broader vision of serving as the central hub for the direct care ecosystem — bringing together clinicians, employers, and partners to deliver simpler, more accessible healthcare.

Hint Marketplace is now available to Hint customers, with additional partners and capabilities rolling out throughout 2026.Learn more at hint.com/marketplace

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