Mon. Sep 27th, 2021

It is getting crazy out there. More and more businesses are calling themselves Direct Primary Care or are being called Direct Primary Care by the media. And you should be worried! Why? Because it will end up trickling down and being associated with you. When the media only focuses on the big DINOs then that is what potential patients read about.

Let’s look at this NPR story, for example. It’s titled One Medical Employees Say Concierge Care Provider Is Putting Profits Over Patients. How does that grab you? Does it give you that warm, fuzzy feeling about your livelihood?

To be fair, it did say “Concierge Care Provider” but this story came up when I Googled news about Direct Primary Care. One Medical is somehow becoming synonymous with DPC.

The story originated on NPR so you can listen to it as well. Here’s the problem: “One Medical has a reputation for being a high-end health care provider, and it typically charges its relatively affluent clientele a $199 annual fee — before members use insurance or pay out of pocket.” One Medical is a DINO and not an authentic Direct Primary Care office like yours but no one will know that from reading this.

Here are some nice quotes from the NPR piece:

  • Dozens of One Medical employees are trying to unionize as a response to what they say has been mismanagement of the organization’s COVID-19 response, poor working conditions for staff and, they allege, a declining focus on patients.
  • Still, employees point to several changes in company policies that, they say, place profits over patients, including requirements for shorter doctor visits, less time to respond to patient concerns at the company call center and rushed schedules for laboratory employees.

There’s a ton more in the article. Go ahead and look at how things have changed once the suits got involved.

Listen, I do not know why the media can’t tell the difference between One Medical and DPC. I try to contact the reporters when I can and maybe a story will come out about the DPC grassroots movement. That being said, One Medical doesn’t help when they put this on their website:

One Medical is a membership-based primary care practice on a mission to make getting quality care more affordable, accessible, and enjoyable for all through a blend of human-centered design, technology, and an exceptional team.

Maybe the media thinks all membership-based practices are DPC? Probably. And they surely can’t tell the difference between DPC and concierge medicine.

We need to get the DPC voice out there to make sure there is no confusion. I believe the DPC Alliance should be part of ithis but please do your part. Use this article from NPR and send it to your local paper and tell them you want to show them the difference.

DINOs should not be your representation to the public. Ignore this at your own risk.

Don’t be fooled by copycats. Get the original and most popular DPC startup book here.

20460cookie-checkIs One Medical (an Obvious DINO) Making Your Direct Primary Care Clinic Look Bad?

By Doug Farrago

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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