Mon. Apr 29th, 2024

Let me introduce you to a MegaloDINO. For Prime members, Amazon has added access to primary care services through its One Medical platform for $99 a year. Yes, you read that right.

One Medical provides access to 24/7 virtual care, expedited care for common concerns such as cold symptoms, skin issues, etc., and also same or next-day remote or in person appointments at One Medical primary care offices. Notably, virtual care users will not have any additional costs, as the entire service is fully included in the membership fee. Alternatively, patients that prefer office visits can use insurance or pay out of pocket.

Though One Medical is normally available to the wider public for $199, Prime Members can now get it for $99 annually, with the option to add additional members for $66 each.

Obviously, there cannot be any physicians involved here. I can’t even see how NPs or PAs could be doing this. This is so devaluing to our profession that it really makes me sick.

Amazon’s One Medical is attempting to scale its services by infusing a customer-friendly model, using disruptive technology, and maintaining affordability, as it swiftly invests in its own ambitions in this space. Furthermore, in conjunction with Amazon Pharmacy and Amazon Clinic, the eCommerce giant is slowly creating an end-to-end healthcare ecosystem for patients.

That quote is such fluff. It’s like cotton candy in your mouth. It dissolves quickly into nothing. Remember, One Medical sold its 220 clinics for $3.9 Billion with zero proprietary tech, knowledge, or know-how. That is $18 million per office. And they expect to be profitable at $99 per year?

I have had very influential friends tell me to NOT take this lightly. I get that but this monthly rate is a joke and it’s not financially feasible. Sorry, but look how Disney+ started with its cheap prices and now they are bleeding cash.

There is still a massive need for affordable DPC with great service. They can blow as much smoke up the public’s butt as they want but real DPC has its lane. This MegaloDINO will go extinct in a few years.

175310cookie-checkAmazon Thinks You Are Worth $99 A Year
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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

3 thoughts on “Amazon Thinks You Are Worth $99 A Year”
  1. I’m confused by this. I read further that while virtual visits will be covered under the membership, in-person visits will be paid through insurance. Do you know how uninsured patients will pay for in-person care?
    Side note, I love that one of their featured reviews is of a patient with a respiratory illness who benefitted from virtual care! Maybe they used a virtual stethoscope too??

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