I predict I get more clicks on this post than any other. Why? The headline is an attention grabber. And I am following this credo: “Always enter the conversation already occurring in the prospect’s mind.”
The majority of you want more patients. You are already thinking about it. Do I have the answers for this? Maybe. You have to get past the mentality where you think that because you have a great product that patients will just show up. They won’t. You need to break through the noise to get their attention first. Beware. There is a lot of noise out there.
I recommend you all read this article by Scott Martin, who is a direct response marketing copywriter. He has some great recommendations for attention grabbers. These are the weapons you could have in your arsenal:
Martin explains the tank picture I stole from him to use in this article. I just copied it to get your attention.
Filling your practice = Being a great doctor with a great service + proper marketing.
Hope this helps.