Wed. May 1st, 2024

I predict I get more clicks on this post than any other. Why? The headline is an attention grabber. And I am following this credo: “Always enter the conversation already occurring in the prospect’s mind.”

The majority of you want more patients. You are already thinking about it. Do I have the answers for this? Maybe. You have to get past the mentality where you think that because you have a great product that patients will just show up. They won’t. You need to break through the noise to get their attention first. Beware. There is a lot of noise out there.

I recommend you all read this article by Scott Martin, who is a direct response marketing copywriter. He has some great recommendations for attention grabbers. These are the weapons you could have in your arsenal:

  1. Photos
  2. Sound
  3. Words
  4. Video
  5. Illustrations

Martin explains the tank picture I stole from him to use in this article. I just copied it to get your attention.

Filling your practice = Being a great doctor with a great service + proper marketing.

Hope this helps.

12550cookie-checkWho Needs More Patients In Their DPC Practice?
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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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