Fri. Jun 18th, 2021

I predict I get more clicks on this post than any other. Why? The headline is an attention grabber. And I am following this credo: “Always enter the conversation already occurring in the prospect’s mind.”

The majority of you want more patients. You are already thinking about it. Do I have the answers for this? Maybe. You have to get past the mentality where you think that because you have a great product that patients will just show up. They won’t. You need to break through the noise to get their attention first. Beware. There is a lot of noise out there.

I recommend you all read this article by Scott Martin, who is a direct response marketing copywriter. He has some great recommendations for attention grabbers. These are the weapons you could have in your arsenal:

  1. Photos
  2. Sound
  3. Words
  4. Video
  5. Illustrations

Martin explains the tank picture I stole from him to use in this article. I just copied it to get your attention.

Filling your practice = Being a great doctor with a great service + proper marketing.

Hope this helps.

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