Welcome back in all you DPC Rebels and resistance fighters. I am back with another Friday 5-Minute Magic Tip. Today, expanding on last 2 weeks of chats about the DPC Mindset, asking if DPC can scale? This is a frequent discussion in the DPC arena and is often listed as one reason DPC will fail–it’ can’t scale. What is the difference between growth and scaling? What is the product of DPC? Can venture capitalists and/or private equity groups scale DPC? Can we replicate DPC in some way? These are the topics for today. A lot to chew on…so let’s GO!
1711920cookie-checkCan Direct Primary Care Scale?
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Can DPC scale? This is a powerful question and states a goal to scale a direct primary care. Dr. Purcell delightfully gave a philosophical answer to this question. However, I would argue that the goal is not the objective rather the systems that are in place that might achieve the end result. Scaling after all is a mathematical equation that is applied to a business not a philosophical one. For example, my clinic went from 0 patients to 1700 in 12 months. The end result is a successful clinic based solely on numbers. How fast can we acquire members, how long does in take, and how much does it cost to do that. If we analyzed and calculated a process that is successful, then we can continue to improve upon if distinct sets of that process and grow each month, each year, and grow that business. There is a formula, a process, a system to grow a company and if you want to call it a successful DPC group, you now have options to add another location and expand the business with the formula that works. If you don’t want to call it scaling DPC, then you can call it – mastering the process of expanding a DPC practice. Focus not on the goal but the process and systems you have in place to achieve the desired outcome. I have always said, physicians are overly focused on semantics rather than real world applications when it comes time to business.