Sat. May 4th, 2024

The Harvard Business Review tried their best to see who is saving primary care. The article is called Can New Players Revive U.S. Primary Care? and it is all about corporations like CVS-Aetna, Walgreens, Walmart, Amazon, Optum-United Health Group attempting to capitalize on our broken system.

Observing the U.S primary care vacuum, companies that work at the periphery of direct service delivery — insurers and retailers that sell drugs and medical supplies — have sensed opportunity. Some, such as CVS-Aetna, began by experimenting with now-familiar “minute-clinics”that employ nurses and pharmacists in retail facilities to offer immunizations and treatment of basic problems such as colds, sinus infections, and urinary tract infections.

Some venture-backed companies have gone a step further by creating new models of primary care in which PCPs assume financial risk for the cost and quality of all or part of their patients’ care in return for an upfront, annual payment, sometimes called capitation. These ventures calculate that they can reduce the waste in the system, reap the savings, and thereby improve the compensation and working conditions of primary care providers while creating a bottom line for investors.

Are you disgusted yet? I am. Want more:

There are three basic routes that companies could travel to revive primary care:

– First, retailers can treat primary care services as a loss leader to attract more customers to their retail facilities and use the profits to cross-subsidize primary care.

– A second strategy is to make primary care itself more profitable under the current fee-for-service conditions by increasing its productivity. 

Some are pursuing a third strategy, which is by far the most promising. It especially makes sense for the Optum-UHGs and CVS-Aetnas of the world. They already assume financial risk for the cost of care on behalf of their fully insured clients and manage those expenses for clients who are self-insured.

That’s all we are to these people: loss leaders, productivity pawns, or expense managers. Is that what we went into primary care to do? This is the hope for the future of primary care?

The only hope for us is DIRECT PRIMARY CARE. It is a system where we have agency in our career, feel valued, give time to patients, and don’t burnout. Feel free to contact the author David Blumenthal, MD, who has no clue about us.

60990cookie-checkOnly Direct Primary Care Can Revive Primary Care
(Visited 119 times, 1 visits today)

By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

Comment Here and Join the Discussion