Success is a Choice. All of us have reasons we want to do well.

The late great business philosopher and speaker Jim Rohn was so fond of saying one of the reasons people struggle in life and business is that they do not have a list of reasons. Reasons to do well.

I think this is so because it does take some work and considerable foresight to create an extraordinary life for yourself and those you love.  And sometimes, the steps towards achieving success can be extremely uncomfortable. It is indeed unfortunate some doctors find this harder than running their practice.

Which is why I’ve always started each new student, no matter what their age off with their personally redesigned life and practice, with the end goal clearly in mind.

But the good news is time spent to creating a list of reasons to do well has enormous benefits.

Let’s face it, it’s amazingly easy to get bogged down in the day-to-day details of running a private practice.  Here are some of the things most of us juggle every day. Staffing issues.  Who to hire? How to train them.  Staffing support. Scheduling.  Perhaps most importantly their overall role in the organization you have created.

Marketing programs.  Which one runs when? How does it face the community?  Plan B if it does not work out the way you think it should. How is it funded?

Not to mention the ever-increasing potential compliance and legal issues as well as keeping up with the latest advances here. And the prospects of government mandates.

And here’s why not having a master list of reasons to too well creates so many problems.

The fact of the matter is that until you and your subconscious mind have reasons to do well you can’t possibly engage for any length of time in all day-to-day activities that it takes to make a practice successful, and still come home at the end of the day with the feeling of accomplishment, rather than dissatisfaction and burnout.

Reasons to do well guide your behavior. Staff knows it by your direct and indirect contact with patients and themselves throughout the day.

And admittedly, this is very personal process. It will change over time.

Early on, reasons to do well include such things such as paying off your student loans, finding that first new car, or buying your first new home.

Later, it might include writing a book to tell your story. Helping others learn so they don’t make the same mistakes you did.

Perhaps one of your biggest reasons to do well is to increase your contributions to your chosen profession with both time and money.

Your list of reasons could also include having the time, health, and the energy to improve a troubled world.

Whatever your reasons to achieve success, if what you’re doing now isn’t working, then it may be time to develop a new technique.

But the most important thing is that you have your own list of reasons to do well.

Jim would have this to say, “If you have done well, celebrate your victories. By the same token, if you have not, really put it on yourself. Come up with a new plan.”

I wish you the best along your journeys!

Want to learn more about how to build your DPC practice?

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