DPC Practices Grow in Madison, WI

Worried about starting a DPC practice in your area because there already is one? Don’t be! The community of Madison, WI shows there is room for more than one DPC practice in a town. In fact, there may be room for many as the movement continues to grow.
The Wisconsin State Journal recently reported about the growth of DPC practices in the Madison community. Despite the predominance of provider-owned HMOs and large doctor groups in the market, more doctors are opting for DPC practices. According to the Direct Primary Care Coalition, there are presently 13 “pure” DPC practices in Wisconsin at 16 sites.
In 2009, Dr. Michael Kloss first introduced DPC to the area when he opened Our Lady of Hope Clinic, a nonprofit hybrid DPC and free clinic. He then added a second clinic in Columbus in 2019, which is staffed one afternoon a week by the practices’s other provider, Dr. Elizabeth Larson.
Dr. Nicole Hemkes and Dr. Adam Balin, picture above, are the doctors at Advocate MD. Dr. Hemkes started the practice in 2019, soon opened a second practice in 2020 and opens in open a third in the near future.
Dr. Amanda Preimesberger opened Roots MD on March 1, 2021 in nearby Verona and Dr. Wendy Molaska soon thereafter opened Dedicated Family Care in Fitchburg.
Madison is a prime example of the the DPC movement in growing and how there is room for many. Dr Kloss says it best:
The other new practices bring competition, but he said they should also raise awareness of the alternative. I suspect that (direct primary care) practices, even in the Madison market, will continue to grow as people want to take more responsibility for their own health care.





