“Clients who haggle over their agency’s compensation are looking through the wrong end of the telescope. Instead of trying to shave a few measly cents off the agency’s fifteen percent, they should concentrate on getting more sales results from the eighty-five percent they spend on time and space. That is where the leverage is. No manufacturer ever got rich by underpaying his agency. Pay peanuts and you get monkeys.”
— David Ogilvy
This one will be brief. Pay your good employees well. Even more than you think. Do the little things like recognizing their birthdays and other important dates. Help them in their goal of learning more by sending them to conferences. Ask about their family. Take them to lunch. Make sure their workspace is ergonomically perfect. CARE about them! This will be huge dividends for you, them, and your practice.
Dr. Farrago is a retired family physician based in Forest, Virginia. Since 2021, he has run DPCnews.com, a leading resource for the Direct Primary Care (DPC) movement.
He is the author of three best-selling books on Direct Primary Care:
The Official Guide to Starting Your Own Direct Primary Care Practice
The Direct Primary Care Doctor’s Daily Motivational Journal
Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity)
In 2016, Dr. Farrago conceived the idea for the Direct Primary Care Alliance and co-founded the organization alongside other pioneering DPC physicians. He is widely recognized as a leading expert in the DPC model and frequently lectures to medical students, residents, and practicing physicians on how to successfully start and run their own DPC practices.Dr. Farrago sold his Direct Primary Care practice in October 2020 but continues to receive care there as a patient.
