Thu. Apr 25th, 2024

The above image is from the book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. It is a very good book and I highly recommend you read this and others in order to find ways to fill your practice. NOTHING in the book is really new. I have heard other great marketing people say the same things but this book and chart are very concise.

Going through the chart above I find many DPC docs are consistently blinded to:

  • Who their target market really is.
  • How to create a lead capture system.
  • How to get referrals.

My recommendations to you are to buy this book and other marketing books. Also, my first and third books have a ton of marketing advice. And my motivational journal has action tips spread out throughout the year to work on so you may want that too.

Do not ignore marketing. Some DPC practices fail. Failing to to market correctly is a big contributor this happening.

14170cookie-checkThe One Page Marketing Plan and Your DPC Practice
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By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

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