Congrats to Dr. Michelle Cooke who did this great local TV spot. You can watch it above or go here. I predict this will work as a great promotion for her practice. This is also why you need to memorize your elevator pitch. Here are some of Dr. Cooke’s quotes:
- ”My mission is to serve the underserved and this community is vastly underserved,” said Dr. Cooke
- “With direct primary care we don’t work with any third party, so we don’t use insurance companies to mediate the care,” she said.
- “When my patients come, I spend 30, 60, sometimes 90 minutes with them,” said Dr. Cooke. “Under the insurance model, it really becomes a volume game, we have to see so many patients just to make the bottom line, so the quality really gets lost.
- “My patients text message me, they send me emails, they can get me on the phone if they need to,” said Dr. Cooke.
- “What you’re being charged when we go to other services, it’s way overpriced compared to what you’re getting. But here you get really high value for an exceptional price,” said Dr. Cooke.
- “It means I get to know my patients better, subscribe to less medication because we’re talking about more behavioral change, lifestyle change, you know, the simple things that keep people healthy,” said Dr. Cooke.
Service. Value. Time. That’s DPC.