Sun. May 5th, 2024

Congrats to Dr. Michelle Cooke who did this great local TV spot. You can watch it above or go here. I predict this will work as a great promotion for her practice. This is also why you need to memorize your elevator pitch. Here are some of Dr. Cooke’s quotes:

  • ”My mission is to serve the underserved and this community is vastly underserved,” said Dr. Cooke
  • “With direct primary care we don’t work with any third party, so we don’t use insurance companies to mediate the care,” she said.
  • “When my patients come, I spend 30, 60, sometimes 90 minutes with them,” said Dr. Cooke. “Under the insurance model, it really becomes a volume game, we have to see so many patients just to make the bottom line, so the quality really gets lost.
  • “My patients text message me, they send me emails, they can get me on the phone if they need to,” said Dr. Cooke.
  • “What you’re being charged when we go to other services, it’s way overpriced compared to what you’re getting. But here you get really high value for an exceptional price,” said Dr. Cooke.
  • “It means I get to know my patients better, subscribe to less medication because we’re talking about more behavioral change, lifestyle change, you know, the simple things that keep people healthy,” said Dr. Cooke.

Service. Value. Time. That’s DPC.

176040cookie-checkDr. Michelle Cooke Does an Awesome TV Interview on Direct Primary Care
(Visited 196 times, 1 visits today)

By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

Comment Here and Join the Discussion