Meet & Greet Process Improvement … the joys of tackling the little stuff

Meet & Greets (M&G) are a standard concept in the DPC world. In our practice, we automate as much of the M&G process as possible –  from patient self-scheduling with a short pre-M&G questionnaire to 3 automated emails carefully timed just before our meeting and, finally, a follow-up “thank you” email.  The goal is to sort out who is a good fit for the practice before the call and to hopefully give potentials a chance to weed themselves out if anything I share with them ahead of time doesn’t resonate. 

Fantastic right?!  For the most part, yes.  I have tweaked my scheduling time for M&G here and there, changed the timing of my reminders, etc. But there is one nagging little “issue” keeps coming up.   Prospective patients still ask me, “How can they use my insurance?” 

I decided to troubleshoot this little issue this week. 

  1. I must have missed that question on the FAQ page I directed them to during scheduling. —Nope.  It’s here.
  2. Maybe I didn’t include it in the pre-M&G emails? – Nope. It’s in email #3. In fact, nearly the whole email is about insurance. 

My conclusion is that people don’t read emails or FAQs. I’d be shocked if you are still reading now.

Or, I may need to say it another way.  Take a page from the Department of Redundancy Department playbook and put it in more places!!  I’m hoping that this increases the odds of people reading it somewhere.   

Here are my current solutions: 

  • Wrote a new blog post about it on my practice webpage. 
  • I have added a link to the blog post in the first email that encouraged them to check out all of our bogs to learn more about the practice (I just have them start with that one first). 
  • Finally, I updated email #2 to explicitly include the “Insurance” FAQ because I had it on the website but not in that email ( it wasn’t frequently asked yet). 

Now, it’s time to sit back and see if this works. Or, I can take care of the clinician and business owner tasks I put off to tackle this silly little process improvement. 

Don’t you love it!?? I sure do!