Here’s a little marketing tip that may really help you. If you ever get a new patient referred to you then you want to send that referrer a personal thank you on a handwritten card. DO NOT TEXT OR EMAIL. Handwriting shows effort and that means a lot to the recipient.
Every time a patient came to our office for a meet-and-greet or even called to inquire about the practice we would always ask how they heard about us. If it was from one of our established patients we would send out a personal, hand-written thank you to them. Why? Well, for one, it’s the right thing to do. Secondly, all people want to be recognized. It makes them feel good. And third, they will continue to refer more patients your way.
You should also do this for any other person who refers patients to you. For example, many members in our Chamber of Commerce Leads group would tell others about us. It is important to recognize them, too.
This ONE tip seems simple and obvious. And it is. You would be amazed, however, how often DPC docs forget to do it. Maybe they don’t know or they get overwhelmed or they don’t think it matters. It does.
So buy a box of “Thank You” cards right now. Go ahead. You’re already on the computer. And get started thanking those people who are building your practice.