Fri. Jun 18th, 2021

You have eight seconds to capture someone’s attention or they are gone. Who? Your audience or potential patients. And this is only when they hit your video or ad or blog. Most of the time things wash by people and they don’t even click on your stuff. Hence, the term clickbait.

Why am I telling you this? Because getting patients is hard. And wasting your time on marketing that doesn’t works sucks.

Do you want to know what to do to keep people on your video or post? Wouldn’t that be important in order to get your message out there?

Everyone thinks marketing is easy. I knew it wasn’t and I wasn’t trained in it. So I read a lot. And I found a study by Microsoft that people lose concentration, attention, focus, or interest after 8 seconds.

A goldfish has a 9 second attention span!!!

If you have eight seconds for them to see your stuff then you better capture their attention or they are gone.

Here are the things I found that may help you:

  • Start with a pattern interrupt. Something has to grab their attention.
  • Make sure the video, ad, or blog is about them.
  • Ask them questions.
  • Tell them how do they benefit from what they are reading or seeing?
  • Show them what their desired outcome looks like and educate them on how to get there.

You need to read about marketing. Don’t want to? Too bad. If you are trying to build a practice then learn to do things right. The payoff is a filled panel and the joy of DPC. That’s the promised land.

Keep coming back here for more marketing tips. Send us more if you have them.

Oh yeah, did we keep your attention? Do you see how we used our own tips here?

4180cookie-checkYou Have Eight Seconds Or…..

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