Thu. Apr 18th, 2024

You have eight seconds to capture someone’s attention or they are gone. Who? Your audience or potential patients. And this is only when they hit your video or ad or blog. Most of the time things wash by people and they don’t even click on your stuff. Hence, the term clickbait.

Why am I telling you this? Because getting patients is hard. And wasting your time on marketing that doesn’t works sucks.

Do you want to know what to do to keep people on your video or post? Wouldn’t that be important in order to get your message out there?

Everyone thinks marketing is easy. I knew it wasn’t and I wasn’t trained in it. So I read a lot. And I found a study by Microsoft that people lose concentration, attention, focus, or interest after 8 seconds.

A goldfish has a 9 second attention span!!!

If you have eight seconds for them to see your stuff then you better capture their attention or they are gone.

Here are the things I found that may help you:

  • Start with a pattern interrupt. Something has to grab their attention.
  • Make sure the video, ad, or blog is about them.
  • Ask them questions.
  • Tell them how do they benefit from what they are reading or seeing?
  • Show them what their desired outcome looks like and educate them on how to get there.

You need to read about marketing. Don’t want to? Too bad. If you are trying to build a practice then learn to do things right. The payoff is a filled panel and the joy of DPC. That’s the promised land.

Keep coming back here for more marketing tips. Send us more if you have them.

Oh yeah, did we keep your attention? Do you see how we used our own tips here?

4180cookie-checkYou Have Eight Seconds Or…..
(Visited 29 times, 1 visits today)

By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

Comment Here and Join the Discussion