Fri. Mar 29th, 2024

Yes.

End of blog post.

I’m kidding.

Kinda.

Yes, we all hate to think that we have to market our practice. Yes, you hear other DPC docs brag about how quickly they fill up or that they never needed to advertise. Ignore them. Every practice is different. And, yes, you better learn some marketing skills or you will not make it. Get over the fear or embarrassment. Here is a simple question for you: What’s worse, working on marketing or failing at your DPC?

Here is just one tip or thought. You may have the greatest product in the world but it could still fail if no one knows about it. Does that make sense? The reverse is true. If you have an incredible marketing plan or all the patients just happen to be rushing to join but your practice is not good (understaffed, you are never there, the systems are off, patients are treated poorly, etc) then you will fail in this manner as well. I have always loved this quote:

You can’t put whip cream on dog shit.

Make sure you have a great DPC practice. Then learn marketing. And fast.

Where? Well, keep coming back here. I will do the best I can to give good info but it is very lengthy. All three of my DPC books have marketing concepts and tips in there. I am working on a plan for this site as well so let’s see what happens.

9360cookie-checkMarketing Tip: Should I Learn How to Market My DPC Practice?
(Visited 57 times, 1 visits today)

By Douglas Farrago, MD

Douglas Farrago MD is board certified in the specialty of Family Practice. He is the inventor of a product called the Knee Saver which is currently in the Baseball Hall of Fame. The Knee Saver and its knock-offs are worn by many major league baseball catchers. He is also the inventor of the CryoHelmet used by athletes for head injuries as well as migraine sufferers. From 2001 – 2011, Dr. Farrago was the editor and creator of the Placebo Journal which ran for 10 full years. Described as the Mad Magazine for doctors, he and the Placebo Journal were featured in the Washington Post, US News and World Report, the AP, and the NY Times. Douglas Farrago, MD received his Bachelor of Science from the University of Virginia in 1987, his Masters of Education degree in the area of Exercise Science from the University of Houston in 1990, and his Medical Degree from the University of Texas at Houston in 1994. His residency training occurred way up north at the Eastern Maine Medical Center in Bangor, Maine. In his final year, he was elected Chief Resident by his peers. Dr. Farrago has practiced family medicine for twenty-three years, first in Auburn, Maine and now in Forest, Virginia. He founded Forest Direct Primary Care in 2014, which quickly filled in 18 months. Dr. Farrago still blogs every day on his website Authenticmedicine.com and lectures worldwide about the present crisis in our healthcare system and the effect it has on the doctor-patient relationship. Dr. Farrago’s has written three books on direct primary care: The Official Guide to Starting Your Own Direct Primary Care Practice, The Direct Primary Care Doctor’s Daily Motivational Journal and Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) are all best sellers in this genre. He is a leading expert in direct primary care model and lectures medical students, residents, and doctors on how to start their own DPC practice. He retired from clinical medicine in October, 2020.

Comment Here and Join the Discussion