End of blog post.
Yes, we all hate to think that we have to market our practice. Yes, you hear other DPC docs brag about how quickly they fill up or that they never needed to advertise. Ignore them. Every practice is different. And, yes, you better learn some marketing skills or you will not make it. Get over the fear or embarrassment. Here is a simple question for you: What’s worse, working on marketing or failing at your DPC?
Here is just one tip or thought. You may have the greatest product in the world but it could still fail if no one knows about it. Does that make sense? The reverse is true. If you have an incredible marketing plan or all the patients just happen to be rushing to join but your practice is not good (understaffed, you are never there, the systems are off, patients are treated poorly, etc) then you will fail in this manner as well. I have always loved this quote:
You can’t put whip cream on dog shit.
Make sure you have a great DPC practice. Then learn marketing. And fast.
Where? Well, keep coming back here. I will do the best I can to give good info but it is very lengthy. All three of my DPC books have marketing concepts and tips in there. I am working on a plan for this site as well so let’s see what happens.