At DPC News we like to peruse websites of direct primary care offices to find good ideas and pass along these “golden nuggets”. Dr. Nicole Hemkes and Dr. Adam Balin put forth an important message about direct primary care right in the name of the practice, Advocate MD. When you go to their website, the first words you see are:
Everyone deserves a healthcare advocate. We don’t serve insurance companies. We don’t serve administrators. We serve patients. We don’t allow our patients to be taken advantage of by an overcomplicated, overpriced, deceptive healthcare system. We advocate for you.
As you plan marketing content for your own practice, don’t forget how powerful this message is. Patients continue to be confused by and taken advantage of the present-day medical system. How comforting it is to know that a doctor will not only take care of your medical needs but will also be an advocate for you through this complicated process.
Take a look at Advocate MD to see how you can incorporate this important message into your own website and marketing materials. Send a thanks to Dr. Hemkes and Balin. Get to know your fellow DPC docs. Together you are stronger.
DPCNews will continue to share these tips so that all of us may learn and succeed together as one unified DPC community.