The above captures the essence of how to market your DPC practice. I understand that many of you “just want to practice medicine” but you can’t do that if you don’t have patients. Not wanting to do marketing is one of the reasons many DPC practices close. How do I know that? I will explain at my talk at the DPC Summit in June.
I really think if you spend time on each item you can understand where the author is coming from and how it relates to DPC. The book is called The 1-Page Marketing Plan and it is worth your money.
Marketing is NOT rocket science. It is not medicine. It is simple but that doesn’t mean it is easy. You do have to plan, prepare, grind, and adapt. Get the book and learn.
Dr. Farrago is a retired family physician based in Forest, Virginia. Since 2021, he has run DPCnews.com, a leading resource for the Direct Primary Care (DPC) movement.
He is the author of three best-selling books on Direct Primary Care:
The Official Guide to Starting Your Own Direct Primary Care Practice
The Direct Primary Care Doctor’s Daily Motivational Journal
Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity)
In 2016, Dr. Farrago conceived the idea for the Direct Primary Care Alliance and co-founded the organization alongside other pioneering DPC physicians. He is widely recognized as a leading expert in the DPC model and frequently lectures to medical students, residents, and practicing physicians on how to successfully start and run their own DPC practices.Dr. Farrago sold his Direct Primary Care practice in October 2020 but continues to receive care there as a patient.
2 thoughts on “Do You Understand This Marketing Plan for Your Direct Primary Care Practice?”
I needed this reminder. Even after reading the book and recommending it to other people I still easily forget to come back to these basics.
I needed this reminder. Even after reading the book and recommending it to other people I still easily forget to come back to these basics.
It’s easy to forget