After three years, paying three different marketing firms, and spending millions on consulting firms, we have finally rebranded ourselves. We haven’t switched everything yet, but our consultants tell us that venture capitalists first need to love a streamlined logo before they purchase us. And I think we hit it out of the ballpark. Here’s to genericism!!
Okay, we are kidding, but buyer beware.
DPC doesn’t need much help from outsiders. There are resources to help you (books, lectures, conferences, etc.), but don’t waste your money on expensive logos, business plans, marketers, or consultants.
Do your homework. Work hard. It’s simple, not easy, but you can do it.
Lastly, before you say this type of rebranding itself doesn’t happen in healthcare, look at this:
Dr. Farrago is a retired family physician based in Forest, Virginia. Since 2021, he has run DPCnews.com, a leading resource for the Direct Primary Care (DPC) movement.
He is the author of three best-selling books on Direct Primary Care:
The Official Guide to Starting Your Own Direct Primary Care Practice
The Direct Primary Care Doctor’s Daily Motivational Journal
Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity)
In 2016, Dr. Farrago conceived the idea for the Direct Primary Care Alliance and co-founded the organization alongside other pioneering DPC physicians. He is widely recognized as a leading expert in the DPC model and frequently lectures to medical students, residents, and practicing physicians on how to successfully start and run their own DPC practices.Dr. Farrago sold his Direct Primary Care practice in October 2020 but continues to receive care there as a patient.
