Marketing 101 for Direct Primary Care

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I think we overcomplicate things sometimes. Marketing your practice is one of those things. I want to make it very simple for you.

Marketing is not an evil sales pitch.

Marketing is Educating.

This is a two step process for Direct Primary Care.

  1. Educate prospective patients about Direct Primary Care and what it entails.
  2. Educate the public about medical issues and then educate them about why DPC helps those issues (access, lab prices, longer doctor visits, etc.).

That’s it!

Use social media, forums, lectures, TV spots, or any platform you can to EDUCATE on one of those two things.

You are NOT selling (though they may want to join).

You are EDUCATING.

Educating is marketing.

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About Douglas Farrago, MD

Dr. Farrago is a retired family physician based in Forest, Virginia. Since 2021, he has run DPCnews.com, a leading resource for the Direct Primary Care (DPC) movement. He is the author of three best-selling books on Direct Primary Care: The Official Guide to Starting Your Own Direct Primary Care Practice The Direct Primary Care Doctor’s Daily Motivational Journal Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity) In 2016, Dr. Farrago conceived the idea for the Direct Primary Care Alliance and co-founded the organization alongside other pioneering DPC physicians. He is widely recognized as a leading expert in the DPC model and frequently lectures to medical students, residents, and practicing physicians on how to successfully start and run their own DPC practices.Dr. Farrago sold his Direct Primary Care practice in October 2020 but continues to receive care there as a patient.