Create Curiosity – he uses an example of a nebulous movie poster that gave just enough of a tease each time you saw it. It was little sayings or questions from an upcoming movie. This evolved into the movie Forgetting Sarah Marshall.
Deliver on your promise (after the curiosity)
Provide a step-by-step instruction so people can’t take action on what you said – The sermon needs an action item at the end or it means nothing
Choose a word to concentrate on, tell them to buy a book or something, follow me on BLANK and ask me questions to follow up on this matter.
And that’s it. Simple, right?
But it works. Think about this with your next FB post or IG post. Or even Twitter.
Dr. Farrago is a retired family physician based in Forest, Virginia. Since 2021, he has run DPCnews.com, a leading resource for the Direct Primary Care (DPC) movement.
He is the author of three best-selling books on Direct Primary Care:
The Official Guide to Starting Your Own Direct Primary Care Practice
The Direct Primary Care Doctor’s Daily Motivational Journal
Slowing the Churn in Direct Primary Care (While Also Keeping Your Sanity)
In 2016, Dr. Farrago conceived the idea for the Direct Primary Care Alliance and co-founded the organization alongside other pioneering DPC physicians. He is widely recognized as a leading expert in the DPC model and frequently lectures to medical students, residents, and practicing physicians on how to successfully start and run their own DPC practices.Dr. Farrago sold his Direct Primary Care practice in October 2020 but continues to receive care there as a patient.
