This is going to sound bad, but….

You cannot save some people. Some physicians will never jump into direct primary or specialty care. I am a big believer in paying it forward by constantly spreading the word and educating other doctors about Direct Primary Care. That being said, not all are ready to do it, and some really shouldn’t try. And that is okay. No judgement.

When I did my keynote talk about DPC practices that fail at the DPC Summit a couple of years ago, I tried to show which characteristics lead to people closing their offices. One was not having their heart fully into making it work. You cannot dabble in DPC. It’s best you go back into the crevice of the system.

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