The Chattanooga Times Free Press recently did an article about how personalized healthcare models are trending in Chattanooga. In this article, Dr. Matthew Hitchcock of Hitchcock Family Medicine, which opened in the Fall of 2015, was featured. Dr. Hitchcock began his practice for the same reasons many doctors have left the traditional model of healthcare.

I wanted to go back to practicing medicine the way I was taught, says Hitchcock, the way I’m supposed to practice medicine. While practicing medicine traditionally, he says he felt like he was on a treadmill, trying to fulfill a patient quota each day and focusing on paperwork and insurance filings rather than focusing on patient care. He barely had any real time with his patients.

Previous to opening Hitchcock Family Medicine, the first DPC practice in the area, Hitchcock was commissioned as an active duty officer in the United States Navy and completed his residency in Family Medicine at The Naval Hospital Camp Pendleton near San Diego, CA. He is board certified in Family Medicine. Since completing his residency, he has deployed twice on humanitarian missions to the South Pacific, received the Navy & Marine Corps Commendation Medal for his extraordinary service while deployed, served as a faculty physician for the Family Medicine Residency Program at the Naval Hospital Camp Pendleton, and served as the hospital’s Chief Medical Informatics Officer.

Dr. Hitchcock and his wife Kathleen have three energetic children. Kathleen, a Registered Nurse, is the only other employee of this ground-breaking Direct Primary Care clinic.

It is always important to stay in the news even years later after opening your DPC practice. Keep yourself and your DPC practice relevant and current.