Here’s another great article to save and send to local businesses:

Employees want direct primary care from their employer plans

Here’s your link.

Here are the highlights:

• A nationwide survey shows the majority of consumers would be interested in joining a direct primary care plan if it were offered through their employer. 
• Sixty-eight percent of the 1,000 survey respondents were initially unfamiliar with the direct primary care model. When they were told it could lower costs, the number one concern they cited about their current plans, and also improve outcomes and raise satisfaction, 83% expressed interest in signing up, if direct primary care were offered by their employer.
• When asked what they’re currently most dissatisfied with in their current healthcare option, 63% of private healthcare respondents ranked cost as their least favorable aspect.
• Northwell Health recently ditched its traditional insurer in favor of its own Northwell Direct, a direct-to-employer company. The discounted rates Northwell negotiates can yield savings of up to 20%, according to CEO Nick Stefanizzi.
• According to Hint Health, the potential ROI for employers is 11% per employee, per month.
• In sharing costs, 29% of respondents indicated they would be willing to spend between $1 and $20 per month; 32% agreed to chip in $20-$50; and 19% said they would not sign up for a membership if they had to pay anything.  

The survey was put out by Hint (an advertiser on this site).

What does this mean to you? Well, it’s just another tool in your belt when recruiting a company to join your practice.

The key issues, to me, are:

1. Most of the public still don’t know about Direct Primary Care – I know that may sound crazy to you but you live in this world. That’s all you think about. Jane and John Doe still don’t know about the great things you can do. You have to keep grinding to educate them.
2. For workers, all they care about is costs – Yup. It’s true. Great care with lots of time may not be their top priority right now. This will get worse with inflation. And look at the “chipping in” part mentioned above. The overwhelming majority would not pay more than $50 a month. This means the employer must chip some in as well.

Be very careful with employees and employers. Without great education about DPC these people, I have found, still may not value what you do as they should. I am not blaming them. This is about education. However, this means they could think of you as an urgent care and treat you as such.

The take home point is that there are tons of companies out there that if they learn about DPC they just may want it. You, however, may not want them without truly teaching the owner and the employees the value of what you do and the HOWS on working with your practice style.